345wen Privacy Policy

1 Overview & Scope

This Privacy Policy is issued by 345wen ("345wen", "we", "us", or "our") and applies to all personal data collected through the 345wen website at 345wen.org, the 345wen mobile application (where available), and any related services, games, betting markets, promotions, or customer support interactions offered under the 345wen brand.

This policy applies to all users of the 345wen platform, including registered account holders, verified players, and unregistered visitors who browse the site. It covers data collected in connection with account registration, Know Your Customer (KYC) verification, deposits, withdrawals, gameplay, cricket and sports betting activity, bonus participation, customer support communications, and general use of the platform.

345wen operates under an international gaming licence. As a licensed operator, we are subject to data protection and privacy obligations under that licence, which require us to implement robust data handling procedures, maintain data for specific regulatory periods, and cooperate with lawful requests from regulatory and law enforcement authorities.

Pakistan Users: If you are accessing 345wen from Pakistan — whether from Karachi, Lahore, Islamabad, Faisalabad, or anywhere else across the country — this Privacy Policy applies in full to your use of the platform. 345wen is committed to handling the personal data of Pakistani users with the same standard of care applied to all global users.

2 Personal Data We Collect

345wen collects personal data from you in three primary ways: data you provide directly, data collected automatically through your use of the platform, and data received from third-party sources such as payment processors and identity verification services. The categories of data collected are set out below.

2.1 Data You Provide Directly

Registration data: Full name, date of birth, email address, mobile number, city of residence, and chosen username and password when you create a 345wen account.
KYC verification data: Copies of your CNIC (Computerised National Identity Card), passport, or driver's licence; proof of address documents; and where required, source of funds documentation.
Payment data: Details of the payment method used for deposits and withdrawals, including JazzCash or EasyPaisa mobile wallet identifiers, bank account information for HBL/UBL/Meezan Bank transfers, SadaPay wallet details, Raast ID, or USDT TRC20 wallet addresses. Full financial credentials are processed by our payment partners — 345wen retains only tokenised references.
Support communications: Any information you provide when contacting 345wen's customer support team via live chat or email, including chat transcripts and email content.
Responsible gaming data: Self-exclusion requests, deposit limit preferences, reality check settings, and any disclosures made in connection with responsible gaming tools.

2.2 Data Collected Automatically

Technical data: IP address, device type, browser type and version, operating system, screen resolution, and language preferences.
Usage data: Pages visited on 345wen.org, games played, bets placed, session duration, click-stream data, and platform navigation patterns.
Transaction data: Full records of all deposits, withdrawals, bonus claims, bet placements, game rounds, and account balance changes.
Cookie and tracking data: Data collected via cookies and similar technologies as described in Section 6 of this policy.

2.3 Data From Third Parties

Identity verification services: Results of identity and age verification checks conducted by 345wen's KYC service providers.
Payment processors: Transaction status, payment confirmation references, and fraud screening results from JazzCash, EasyPaisa, and banking partners.
Fraud and AML screening: Data from anti-money laundering and fraud detection services used to screen accounts and transactions in compliance with 345wen's licensing obligations.

Accuracy Obligation: You are required to ensure that all personal data you provide to 345wen is accurate, complete, and up to date. Providing false or misleading personal information — including falsified age data — constitutes a breach of 345wen's Terms & Conditions and may result in account closure and forfeiture of funds.

3 How We Use Your Personal Data

345wen uses the personal data it collects for the following specific purposes. We do not use your data for any purpose that is incompatible with the purposes listed here without first obtaining your consent or establishing a new lawful basis.

Purpose	Data Used	Legal Basis
Account registration and management	Registration data, device data	Contract performance
Identity and age verification (KYC)	KYC documents, registration data	Legal obligation, contract
Processing deposits and withdrawals	Payment data, transaction data	Contract performance
Providing gaming and betting services	Usage data, transaction data	Contract performance
Fraud prevention and AML compliance	All categories as required	Legal obligation, legitimate interest
Responsible gaming monitoring	Usage data, transaction data, RG data	Legal obligation, legitimate interest
Customer support	Support communications, account data	Contract performance
Marketing communications (opted-in only)	Email, mobile number, preferences	Consent
Platform analytics and improvement	Usage data, technical data	Legitimate interest
Legal and regulatory compliance	All categories as required	Legal obligation

345wen will never use your personal data for automated decision-making that produces significant legal or similarly significant effects without providing you the opportunity to request human review of that decision.

4 Legal Basis for Processing

345wen processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:

Contract performance: Processing that is necessary to provide you with the services you have registered for on 345wen — including account management, gaming, and payment processing. Without this processing, 345wen cannot deliver its services to you.
Legal obligation: Processing required to comply with 345wen's obligations under its international gaming licence, including KYC verification, AML monitoring, responsible gaming mandates, and cooperation with lawful regulatory requests.
Legitimate interests: Processing carried out in 345wen's legitimate business interests where those interests are not overridden by your data protection rights — including fraud prevention, platform security, abuse detection, and service analytics.
Consent: Processing based on your freely given, specific, and informed consent — principally for optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Withdrawing Consent: Where 345wen processes your data on the basis of consent (e.g., for promotional emails or SMS), you can withdraw that consent at any time by updating your preferences in your 345wen account settings or by emailing [email protected]. Withdrawal of marketing consent does not affect your gaming account.

5 Data Sharing & Disclosure

345wen does not sell your personal data. We share your data only in the limited circumstances described below, and only to the extent necessary for the specified purpose.

5.1 Service Providers

345wen engages trusted third-party service providers who process data on our behalf, under contractual data processing agreements that require them to maintain appropriate security standards and use your data only for the purposes specified by 345wen. These include:

Payment processing partners: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and Raast
Identity verification and KYC providers
Anti-fraud and AML screening services
Cloud infrastructure and hosting providers
Customer support platform providers
Email and SMS communication platforms (for transactional and opted-in marketing messages)
Game content providers whose titles are hosted on the 345wen platform

5.2 Regulatory and Legal Authorities

345wen may disclose personal data to regulatory bodies, law enforcement agencies, or other governmental authorities where we are required to do so by law, court order, or the conditions of our international gaming licence. This includes reporting obligations under AML and counter-terrorism financing regulations. 345wen will notify you of such disclosures where legally permitted to do so.

5.3 Business Transfers

In the event that 345wen undergoes a merger, acquisition, or sale of all or part of its business, your personal data may be transferred as part of that transaction. You will be notified of any such transfer and any material changes to this Privacy Policy that result from it.

5.4 No Third-Party Advertising

345wen does not share your personal data with third-party advertisers, ad networks, or data brokers for the purpose of serving targeted advertising outside the 345wen platform. Any promotional communications you receive from 345wen are sent directly by 345wen or its contracted communication platforms — never by independent third-party advertisers using your data.

6 Cookies & Tracking Technologies

345wen uses cookies and similar tracking technologies (including local storage and session tokens) to operate the platform, maintain your session, remember your preferences, and analyse how the platform is used. The categories of cookies used on 345wen.org are as follows:

Cookie Category	Purpose	Can Be Disabled?
Strictly Necessary	Session management, login authentication, security tokens, fraud prevention	No — required for platform operation
Functional	Language preferences, game settings, last-visited pages, responsible gaming tool states	Yes — disabling may reduce functionality
Analytics	Aggregate usage statistics, page performance, error monitoring (data is anonymised before analysis)	Yes — opt out via cookie settings
Marketing	Tracking of opted-in promotional campaign performance on the 345wen platform only — not used for cross-site advertising	Yes — opt out via cookie settings or account preferences

You can manage cookie preferences through your browser settings at any time. Note that disabling strictly necessary cookies will prevent you from logging into your 345wen account. 345wen does not use third-party advertising cookies or cross-site tracking technologies.

7 Data Retention

345wen retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by the conditions of our international gaming licence and applicable law. The key retention periods are:

Account and KYC data: Retained for a minimum of 5 years from the date of account closure, as required by AML regulations applicable under 345wen's gaming licence.
Transaction records: All deposit, withdrawal, bet, and game records are retained for a minimum of 5 years from the date of the transaction.
Support communications: Retained for 2 years from the date of the last interaction, unless the communication relates to a formal dispute, in which case it is retained for the duration of the dispute resolution process plus 2 years.
Marketing consent records: Retained for the duration of your account plus 2 years after consent withdrawal, as evidence of the consent obtained.
Technical and usage logs: Retained for 12 months in full, then aggregated and anonymised for analytical purposes.

After the applicable retention period expires, 345wen will securely delete or anonymise your personal data. Where data cannot be immediately deleted due to technical constraints, it will be isolated from active processing until deletion is completed.

8 Data Security

345wen implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

AES-256 encryption for all personal data at rest
TLS 1.2 or higher encryption for all data in transit between your browser/app and 345wen's servers
Multi-factor authentication available for all user accounts
Role-based access controls limiting staff access to personal data on a strict need-to-know basis
Regular penetration testing and security audits conducted by independent third parties
24/7 intrusion detection and security monitoring systems
Data breach response procedures with notification protocols in line with licensing requirements

While 345wen takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are also responsible for maintaining the security of your own account credentials. If you suspect your 345wen account has been compromised, contact [email protected] immediately.

Data Breach Notification: In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, 345wen will notify affected users without undue delay in accordance with its obligations under our gaming licence. Notification will be provided via the email address registered to your 345wen account.

9 Your Data Rights

As a 345wen user, you have the following rights with respect to the personal data we hold about you. To exercise any of these rights, submit a request to [email protected] with the subject line "Data Rights Request" and include your registered username and a description of the right you wish to exercise. 345wen will respond within 30 days of receiving your request.

Right of Access Request a copy of all personal data 345wen holds about you, along with information about how it is processed.

Right to Rectification Request correction of any inaccurate or incomplete personal data held on your 345wen account.

Right to Erasure Request deletion of your personal data where it is no longer necessary, subject to our legal retention obligations.

Right to Restriction Request that 345wen restricts processing of your data in certain circumstances, such as during a dispute about data accuracy.

Right to Portability Request a machine-readable copy of personal data you provided to 345wen, for transfer to another service.

Right to Object Object to processing based on legitimate interests, including profiling for responsible gaming purposes.

Please note that some rights are subject to exceptions where processing is required by law or our gaming licence — for example, we cannot delete KYC records within the mandatory 5-year retention window. Where a right cannot be fully fulfilled, 345wen will explain the reason in its response to your request.

10 Minors & Age Restriction

The 345wen platform is strictly for users who are 21 years of age or older. 345wen does not knowingly collect personal data from individuals under the age of 21. All account registrations are subject to age verification as part of the KYC process, and 345wen actively monitors for indicators of underage access.

If 345wen discovers that personal data has been collected from a user under the age of 21, that account will be closed immediately, all data will be securely deleted (except where retention is required by law), any deposited funds will be returned to the originating payment source, and all winnings will be voided. The incident will be reported to 345wen's licensing authority as required.

Parent or Guardian? If you believe a person under the age of 21 has registered a 345wen account using false information, please contact us immediately at [email protected]. 345wen takes all reports of suspected underage access seriously and will investigate and act promptly on any such report.

11 International Data Transfers

345wen operates globally, and your personal data may be transferred to and processed in countries other than your country of residence — including the jurisdiction in which 345wen's international gaming licence is held, and the locations of our cloud infrastructure and service providers. These countries may have data protection laws that differ from those in your home country.

Where 345wen transfers personal data internationally, we ensure that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Privacy Policy. These safeguards include contractual data protection clauses in agreements with all international data processors, and selection of service providers operating in jurisdictions with adequate data protection frameworks.

For Pakistani users, please note that by registering on 345wen, you explicitly consent to the international transfer of your personal data as described in this section, in order to enable 345wen to deliver its services to you.

12 Third-Party Links & Services

The 345wen platform may contain references to third-party services — such as payment providers like JazzCash and EasyPaisa — whose own privacy policies govern the data you share directly with those services. When you initiate a deposit via JazzCash or EasyPaisa, for example, you are interacting with those providers' platforms, and their respective privacy policies apply to that interaction.

345wen is not responsible for the privacy practices of third-party services. We encourage you to read the privacy policies of any third-party service you interact with in connection with your use of 345wen. The presence of a third-party integration on the 345wen platform does not constitute an endorsement of that party's privacy practices.

13 Changes to This Privacy Policy

345wen reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal or regulatory requirements, or the services we offer. The current version of the Privacy Policy is always available on this page at 345wen.org/privacy-policy.

Where changes are material — meaning they significantly affect how we process your personal data or your rights — 345wen will notify registered users via the email address associated with their account at least 14 days before the changes take effect. For minor or non-material changes, we will update the "Last Updated" date at the top of this policy without separate notification.

Your continued use of the 345wen platform after the effective date of any updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with the updated policy, you may close your account as described in Section 12.2 of the 345wen Terms & Conditions.

Stay Informed: We recommend reviewing this Privacy Policy periodically so you remain aware of how 345wen handles your personal data. The version history and effective date are displayed at the top of this page for your reference.

14 Contact & Data Requests

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to report a concern about how 345wen handles your personal data, please contact our support team using the details below. All data-related requests are handled by 345wen's dedicated compliance team and will receive a response within 30 days.

Email (Data & Privacy Requests):
[email protected]

Live Chat:
Available 24/7 via the 345wen platform — login to your account and open the support widget.

Response Time:
We aim to respond to all privacy-related requests within 30 calendar days of receipt. Complex requests may require additional time, in which case we will inform you of the extended timeline within the initial 30-day window.

When submitting a data rights request, please include your registered 345wen username and the email address associated with your account so we can verify your identity before processing the request. 345wen will not process data rights requests from unverified individuals in order to protect the security of our users' accounts.

Subject Line Tip: When emailing about a data rights matter, use the subject line "Data Rights Request — [Your Username]" to ensure your message is routed directly to our compliance team for the fastest possible response.

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How 345wen Protects You